Art directors do not have the time or the inclination to read your entire life story, such as where you went to nursery school. Cut the fat from your CV and focus on the relevant details. If your CV is any longer than two pages, you’re waffling and including too much stuff. Don’t be tempted to mask a lack of experience with verbosity. Clean, well-laid-out CV will always win over flabby ones.
Unless you’re really confident and sure about what you’re doing, keep the typographic flourishes and fanciful designs at bay, ensure the layout is simple and clear and the information is cleanly presented. After all, the last thing you want is the recipient squinting because you thought dark grey text on a black background was a great idea.
As a minimum, CV should include your name and contact details, including email address, phone numbers and online portfolio address (include your mobile number, too, if you think you might lose out on a job because you went to the shops).
This should be followed by a breakdown of your work experience, then your education. In both cases, this should be most recent first. Work experience should include dates, job title and a brief synopsis of your role. References are generally optional.
For most non-design related jobs a CV designed or printed in colour is probably a waste of time, and might even annoy the recipient. However, for design positions, touches of colour are an acceptable way to add a discreet personal touch. Use sparingly, however, as green type on a yellow page may not go down too well. If you are including a small selection of work examples, they should be in colour.
A good CV should be clear, concise and well designed. It should ideally fit onto one side of A4 – use another sheet if you have too many details, but no more than that. Include another sheet of A4 containing a couple of images of your work.
Remember the aim is to intrigue. Point the recipient in the direction of an online portfolio to see more. Ensure your details are accurate, truthful and up to date, don’t use a word processor for layout, and don’t forget to spell check.
D&AD pervious briefs:
Present an idea that uses open platforms to allow consumers to contribute, adapt and develop their own experience – to give the BBC news audience around the world a more global voice. Can big global events create a shared global experience? Or can local newsworthy events be given more global relevance through a more personal viewing, listening and reading angle?
Enter this if you’re interested in: Digital & Service Design, UX, Interface & Navigation, Mobile Interaction & Experience orTechnological Innovation.
Explore how Airbnb can creatively empower their existing community to grow the idea of ‘belonging’ out to a new audience; translate this into a campaign.
This is an open brief so you choose the platform. Consider multiple touch points: advertising in all its forms, social media, apps, PR, product, experience, and anything else that makes sense to you. Just make sure it’s something that works both digitally and in the real world, on and offline.
Celebrating the finest creative work in the world:
Assassin’s Creed Unity
Across two months, over two millions fans visited the Unity website and created over 200,000 custom assassins, picking from over five million possible options. The 1,430 most popular avatars were animated one by one and integrated into the trailer. An interactive version of the film enabled online users to halt the action and find their avatar in the thick of it. A few lucky fans even got to see their avatars posted in the streets of their cities and on limited edition box art.
The Sunday Times Rich List
Stand Up to Cancer
The Game Before The Game (Beats By Dre)
Viral content :
Which speads thought people playing and talking about the game.
Art which is super good or is intresting.
Twitch Plays Pokémon- On 1 March 2014, the game was completed after more than 16 continuous days of gameplay; Twitch estimated that over 1.16 million people participated, with peak simultaneous participation at 121,000, and with a total of 55 million views during the experiment.– http://blog.twitch.tv/2014/03/twitch-prevails-at-pokemon/
Unique ideas that involves the people watching the content.
Share a Coke campaign:
Went viral on social media as the product had a user name on it and there is a personal touch to the product by having your name on the bottle. Peopel would take pictures of there Coca-Cola products with there name on it and share the picture on Facebook, Twitter and other social media.
This videos are unquie, enteraining, new techogolgy, funny and intresting, this made them become viral as people were entaintede by them and wanted other people to see the video.
Sony Bravia Bouncy Balls TV advert
Giant 6ft Water Balloon in slow mo
The Force: Volkswagen Commercial
Old spice advert
Installation exmaples ideas:
Website portfolio (links to Twitter, Instagram, Behance, email and photo number) :
I like the layout of this work as its clear and his helps to see what companies he has worked for straight away.
His portfolio is very colourful and bright which pops against the white backdrop of the website.
When you click on a piece of work it goes into more detail about what he was thinking and talks about the brief he received.
When you hover over his work there are red lines which goes from one side of his work to the other which is very distracting and personality hurts my eyes when i hover any of this work.
Website portfolio (links Twitter, LinkedIn ,email) :
Uses circles with the image of the project in the centre, the image is in black and white to interest the user to see what the work looks like in colour.
When a user hovers over the work it turn to full colour and tells the user the name of the project with the type of design like web design, etc.
When the user clicks on the the work it takes them to a breif description of the work, which has clear images of the full project.
Website/ Interactive portfolio (links email,Twitter,Facebook)
By holding the down arrow key it takes a character which the user controls around a 2D world which shows the user Robby’s portfolio.
This is an interesting and fun portfolio which tells the user all of Robby’s awards, previous jobs and his strengths by using graphs.
The portfolio doesn’t show any of Robby’s other work which could effective his chance of employment.
Website portfolio (links email,Twitter,Tumbler)
The background for Olly’s website is a plain white which helps his work to stand out as its very bright and colourful.
When a user hovers over a piece of work it will display the title of the project, in the right hand corner there is an arrow button which opens up a tab at the side of the screen with the project details but keeps the user on the home page. This is nice as the user won’t have to keep going to a different page for each piece of work then having to go back to the main menu which will save the user time when viewing the portfolio.
Website portfolio (links email,Twitter,phone)
Steven’s portfolio can be viewed in two ways, the first is only the project image and when the user covers over the image the title of the project appears. The second way is there an image of a project which has the title and description next the to the image.
The website uses very strong colours for text and objects which against the white background makes the content to stand out.
Website portfolio (links email,Twitter,Behance,LinkedIn)
Tim Smith’s portfolio website looks clean and is presented in a professional way.
All of Tim’s social media content is on the right hand side of the page which makes it easy to access at all times.
The portfolio has an image of each project with a shape which has the title of the project, when hovered over the project the text disappears.
Colours used compliment each other which makes the layout to look professional but fun at the same time.
The layout of his work is creative as its not just in a table as some of his work is longer, wider and taller which creates the work to pop out to the user.
When hovered over the work it gives the user the title of the work and when clicked on it takes the user to a description of the work as well as more pictures of the project.
Christopher uses a video to welcome users to his portfolio website which then splits into video and photography. By clicking on the photography it takes the user to the artist work related to photography and by clicking on the video it takes the user to the motion work. This is very creative and very effective as it takes the user to the work they want to see straight away.
Paul uses a simple squared table to display his work, when you click on a piece of work it shows more details about the brief of the project and more images showing the work he has done.
Melissa uses a layout where the description of her work in on the right hand side of the page and on the left shows what work she did in the project which also contains how she created the assets.
This portfolio shows the artiest work in a three square layout which gives the icon image big enough to see the detail in the image.
For this portfolio the artiest uses the banner for the game to promote his work, when you click on the video game banner it takes the user to the work he did for the video game.
Jeff’s portfolio shows the final render of this work on the right and on the left it shows the amount of polygons it took to build the 3D object.
This work is not arranged in an order and is just pictures without any titles or a description of what the project was which makes the portfolio to look messy and unprofessional.
This showreel shows 3D and 2D animation, with a song which is cheerful and upbeat. The contents is colourful and fun which fits the music chosen.
Cube Showreel 2015
The showreel is displaying concept design work done by Mike Luard, in the showreel he shows the development of some of his projects and how he uses 3D to create his art. The music used is instrumental which fits the content well.
Mike Luard – Concept Design Reel 2015
The showreel shows the development of scenes in films and TV shows which use digital technology like 3D modelling and green screening. This tells an employer that the company knows what they are doing and that they do it in a professional way. The music used reminds me of when your on the phone to a company and gets put on hold which makes the music is very boring and gets annoying fast in my option.
Brainstorm Digital 2014 Demo Reel
This showreel has high energy and uses very bright colours. The song choice is fun and was remixed by the artistes which shows another skill which they have.
Black Math Reel
The music used is dramatic which doesn’t suit the content in the showreel. The showreel shows what the artiest has done and how he did it.
Rich Hardy Jr – Compositing Reel 2015
The music used is very modern and sets a tempo for the showreel. The imagery of the video goes very well with the music. The showreel shows small clips of footage from different projects and jumps around different projects which is more interesting.
Evan Spencer Brace – Directing Reel 2014
The showreel shows final projects which she has worked and what she did in the projects. She shows footage and images to show employees what she can do.
Andrea Giordano, Show Reel 2013
Showreels are most often just a fast paced music montage jammed together with the biggest name brands, faces and expensive looking visuals you can muster. Like film trailers, demo reel and showreel styles tend to go through trends. Take action movies for example, sometimes its all about pounding beats and everything being as loud and as powerful as possible.
To me the best showreels, like the best trailers, go for something all together different. In the video above (which is actually a home page splash video) from my friends at Yodo Creative their audio overload is a great hook to entice potential clients to rummage further.
Now if you’re a DP, VFX creative, colorist or make up artist for example, then a montage probably IS your best bet…as a nice looking shot is a nice looking shot. But for directors, editors, composers etc I think clients are looking to evaluate your work in the context of the whole experience, not just the specific shots. Portfolio sites like Behance.
Also film is almost always a team sport so be sure to point out what you did specifically and give credit to those involved. As an film editor I’m always keen to point out to clients if the sound mix, visual effects, graphics or grade has been performed by someone else, so that they are not expecting me to re-create the work of 6 other experienced professionals on their project. More often than not, we have a greater appreciation for the value of something when we fully understand how much work went into it. UK animated and paper cut out specialist Kyle Beandoes a great job of celebrating how much time, effort and skill went into creating a 30 second TV ad for Peugeot (above) with this excellent behind the scenes video (below).
Given that a showreel is all about showing off brand names, recognizable faces and generally trying to impress your clients, make sure you put your best brands/names/shots etc up front as clients might not make it to the end of your reel. There isn’t much point in ‘saving the best till last’ but hopefully if you’ve only included your best work it should be gold from start to finish.